At Here, we celebrate house design – but we don’t often think about how the land is prepared to make that possible. For the past five years, photographer Howard Greive has been documenting the development of a coastal subdivision on a long white-sand beach on the east coast of the North Island where he’s spent most summers since he was a child.
It’s a fascinating project. Has anyone ever tracked the transformation from rural paddock to fully formed subdivision and then into the beginnings of a beach community? As a series, the images are a time-lapse, fast-forwarded through time. We see rolling grass paddocks, and then we see bulldozers and diggers, then kerbs and roads. Sections are marked out; retaining walls, water tanks and houses added.
“I started to document the subdivision simply because I thought it would be an interesting project. Almost anthropologic,” says Greive. “A New Zealand seaside subdivision, from beginning to end, bound up in the desires and the costs – particularly to nature, which has no say.” (It’s a continuing theme for the photographer, who documented a similar impact on nature in his book At Rest: A Road Trip to Anthropocene.)
Most recently, the subdivision has sprouted a diverse range of buildings, which will be familiar to anyone who’s visited a new coastal settlement. Often, there’s a slight contingency to the occupation of the land, a kind of glorified campground feel. There are some very large beach houses, but there are also glorified garages, and a smattering of caravans, Portacoms and cabins.
As houses get built, there is a vernacular emerging, and it’s different to previous iterations of the bach. “Clearly what constitutes a bach has changed,” says Greive. “It once was a simple structure that required a simple lifestyle. Do we still cling to the mythology of the simple bach life, but live an extension of our suburban selves?”
As each parcel develops, you can see the priorities – water tank, somewhere to put the boat, then a house. It’s a process of place-making that will continue… to an extent. “There is a long distance from farm to fully formed settlement with its own culture,” says Greive. “This gap is interesting – and it’s a mercurial culture. There for a month, then gone.”
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